The Role of Means of Da'wah in the Digital Age: A Research Study

ڈیجیٹل دور میں دعوتی ذرائع کا کردار : تحقیقی مطالعہ

Abstract

Allah Almighty did not send man into the world merely as a physical entity; rather, He endowed him with a nature that possesses the innate ability to distinguish between good and evil, an inclination towards virtue, and an aversion to vice. It is this very innate awareness that holds man accountable for employing his intellect and will to choose goodness and shun evil, thereby rendering him worthy of Allah’s pleasure and success in the Hereafter. In this respect, man possesses a noble nature and exceptional potential. Yet, despite this innate distinction, human intellect is limited, desires are overpowering, and the environment exerts a significant influence. Human history has reached its current stage by traversing various eras and revolutions; while ancient humans were confined by material and geographical boundaries, the Industrial Revolution expanded their physical and mechanical capabilities. However, the late twentieth and early twenty-first centuries have introduced humanity to a unique and all-encompassing era known as the "Digital Age." This article presents a research study regarding the role of means of *Dawah* (invitation to the faith) in the digital age.